What Do Your Colleagues Say?
We have worked with dozens of education companies on marketing strategy and key business initiatives. What do your colleagues think of working with K-12 Market Advisors?
Working with Marci is a K-12 marketing dream! She is strategic, focused, and data driven. She takes the time to gain a deep understanding about the products/services as well as team resources and comes up with creative solutions. She developed a plan that was SMART and over-achieved on results. Because of her guidance, our team increased lead generation by over 200% in less than 6 months.
After years of relying on informal systems and worth-of-mouth referrals, K-12 Market Advisors helped our organization build a solid marketing & sales foundation that will inform and propel our recruitment & outreach efforts for years to come. Marci was awesome to work with and her knowledge and years of expertise were evident throughout the process.
Marci provided the industry knowledge, expertise, and process to facilitate a major company transition. We can trace the clarity of vision, strategic direction, and application of resources directly to our work with Marci.
Marci operates on many levels; setting strategic goals, organizing the campaigns to achieve those goals, and doing the ground work to get to the finish-line. As a startup, we are fortunate to be able to call upon Marci’s experience and intelligence, and to share the positive energy she brings to her work.
Marci possesses a tremendous set of assets: a deep knowledge of K-12 education; a robust set of research and marketing tools; and her very clear and collaborative approach to communication with all key stakeholders. Above all, however, it is Marci’s sensitive, intuitive understanding of teachers and their essential needs that drives her powerful insights into important education and technology solutions.
We were talking in circles around our marketing and product strategy going forward. Marci helped our management team focus the [strategic planning] discussion, analyze our situation, and find a shared vision. Our team appreciated Marci’s analytical approach and kind and thoughtful demeanor in guiding our discussion and decision-making.
Marci has been an amazing consultant for my marketing needs. Her expertise and creativity helped me design an amazing campaign for my company’s EdTech products.
Marci helped us boil an ocean of ideas down to a short list of opportunities that has led to solid growth. She is smart, kind, and knows the education market like no one else.
Under Marci’s leadership, our entire team got a crash course in K-12 marketing, resulting in skyrocketing metrics and goals. Marci has a deep knowledge of K-12 education that goes beyond marketing. As an advisor, she is an excellent listener who fosters creativity, helps set reasonable goals, and advocates for staff. Marci’s attention to both granular detail and macro goals shows how she dreams big for the organizations she works with, while logistically and realistically pulling it off.
Working with Marci has given us direction to develop a coherent marketing strategy. Before our work together, we were spinning our wheels. Now, we are moving forward with good momentum.
Marci Goldberg hit the ground running, asking us tough questions that helped arm us with a thoughtful short- and medium-term marketing strategy, calendar of activities, ambitious but achievable goals, staffing suggestions to ensure the successful implementation of those goals, and adjustments both small and large that bore fruit immediately. She is a quick study: discreet, gentle but assertive, and above all, deeply knowledgeable about where and how to reach those in a position to adopt our content.
Marci’s deep knowledge of the K12 market was instrumental in helping me strategize our Go-To-Market. Her insights on pricing, market segments and the education technology business landscape helped us successfully launch our first product.
Marci has become a mentor to me. She always helps me build towards larger goals, while also diving deep into data to ensure results. I have found her to be a trusted colleague that I can rely on for advice and strategic input.
Marci has tremendous business acumen and understands how to grow organizations with fixed budgets. Marci’s contributions were an important reason for Mizuni’s significant growth. She is both deeply knowledgeable and passionate about K-12 Education.
Marci’s deep knowledge of the K-12 industry, along with her keen insights on branding and marketing strategy make her an invaluable adviser.
Marci was a huge asset facilitating the strategic planning process for our recent Girls Thinking Global board meeting. She led the planning effort, involved all participants, and gave invaluable guidance pre, during, and post the meeting.